We recently had the opportunity to travel to the home of the Jack Daniel's distillery in Lynchburg, TN. The idea: find out what it is that draws nearly a thousand people per weekday and even more on weekends to the distillery. The result: we found a town filled with history that embraces a theme and that theme has traveled around the world.
The town of Lynchburg resides in Cook county. A county that has been dry since prohibition. With one of Tennessee's smallest populations, it is ranked 94 out of 95 Tennessee counties in terms of size.
The town fully embraces the Jack Daniel's theme. Stores have clever names, sell themed products from shot glasses and t-shirts to full sized statues of Mr. Daniel's. Restaurants serve Jack Daniel's themed food and the town holds many different "cook-offs" where participants are encouraged to use ingredients that include the world famous sipping whiskey.
After taking a look around the historic town, we headed to the Jack Daniels Distillery. The facility is warm and inviting and the staff is eager and willing to make sure that your visit with them is a memorable one. The tours are free and leave every fifteen minutes or so and the groups are kept to a size that encourages conversation with one another and the tour guide.
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