The Harley Davidson experience. One-of-a Kind. Not for the "faint of heart". Harley is the World's "most tattooed" brand.
“Motorcycle rallies are a lot like tribal gatherings. They allow a community of people to share in a culture and celebrate it,”writes Willie G. Davidson, grandson of the founder, in his book “100Years of Harley-Davidson.” The cultural phenomenon that has grownup around Harley-Davidson goes beyond the motorcycles themselves. Its brand identity is not just a product, but an attitude,a philosophy, a fantasy of adventure and the freedom of the openroad that has been celebrated in popular culture and admired bypeople around the world. Although fewer than 2 percent of Americanhouseholds own a Harley-Davidson or any other brand ofheavyweight motorcycle, many still want to share in the experiencethrough buying Harleybranded apparel, gift items and collectibles.
Check out our video interview with a local Harley-Davidson Dealer to learn more about this exciting organization and the Authentic Experiences they stage for their fans.
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